n this episode of @TheConnectedCarolineShow, Public Relations agency CEO, author and industry educator Gini Dietrich talks to us about PR campaign measurement and how to know definitively if your PR efforts drive ROI.
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is the co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leader podcast.
Links:
Facebook: @ArmentDietrich
LinkedIn/Twitter: @GiniDietrich